Direct Mail Marketing Advertising Articles
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March 2010 - Nation’s Restaurant News - Restaurants Find the Simple Text a Powerful Tool
Restauranteurs are praising the simplicity and high return on investment of SMS text coupons.Feb. 2010 - QSR Magazine - New Software Provides Coupon Texting Service
Money Mailer announced the availability of its self service text coupon software.Jan. 2010 - Entrepreneur Magazine - Money Mailer Ranked #1 in Category for 2010
Money Mailer is the #1 Advertising Services – Direct Mail Franchise for the seventh consecutive year.Jan. 2010 - Multimedia Mobile Marketing – 10 Reasons Why Restaurants Should Have a Mobile Marketing Strategy
Mobile is a highly measurable medium that allows ROI to be accurately calculated.
Dec. 2009 - Mobile Commerce Daily – Money Mailer sets up SMS coupon campaign opt-ins on Web site
Consumers can now sing up for SMS coupon programs from Money Mailer advertisers online and on their mobile phones.
Dec. 2009 - Inc. Magazine - How to Boost Sales with Mobile Coupons
More and more consumers are signing up to recieve special offers on their cell phones.
Nov. 2009 - Aberdeen Group - Money Mailer Named a Best-in-Class Mobile Marketing Provider (PDF)
Cinnabon The Aberdeen Group takes a look at the growth of mobile marketing and companies that have been successful using it to connect with consumers.
Cinnabon enjoyed success with a direct mail campaign in 2008 and is planning to reuse the campaign in 2010 to introduce a new product.
Nov. 2009 - Target Marketing – Adventures in Mobile Marketing
How small businesses are getting into the mobile marketing game.
Oct. 2009 - Response Magazine – Cinnabon Sticking With Sweet Success Of Money Mailer Campaign (PDF)
After seeing a 4.5% redemption rate in an earlier Money Mailer campaign, Cinnabon comes back for seconds.
Oct. 2009 - Mobile Commerce Daily - Money Mailer, Coupons.com Launch Location-Based iPhone App
Money Mailer and Coupons.com are leveraging the iPhone platform to deliver a new application where consumers can browse local businesses for savings.
Sept. 2009 - Chief Marketer - Cinnabon Considering Repeating Money Mailer Campaign (PDF)
Cinnabon looks to repeat previous campaign’s 4.5% response rate in new product launch.
Sept. 2009 - ABC News - Mobile Marketing Campaigns Becoming Another Way To Reach Customers
Local pizza restaurant Rosati’s Pizza uses mobile marketing to reach new customers.
Sept. 2009 - New York Times – A Clip-and-Save Renaissance
Coupon clipping is making a comeback.
Sept. 2009 - Consumers Can Save Big With Money Mailer
Local CBS affiliate talks to Money Mailer franchisee Chuck Gourley about the local savings that consumers can find in the Money Mailer envelope. Aug. 2009 – QSRWeb.com – Targeted direct mail campaign works for Cinnabon
Cinnabon targets small businesses and finds sweet success.
Aug. 2009 – Brixx Pizza serves up mobile coupons to drive traffic (PDF)
Brixx Pizza and Money Mailer put coupons in the palm of your hand.
July 2009 – DMNews – Cinnabon Teams Up With Money Mailer to Reach Small Businesses
Cinnabon sees a 54% return on investment for its direct mail campaign.
July 2009 – Cinnabon Uses Direct Mail to Tempt Potential Customers (PDF)
Cinnabon embraces direct mail and sees customer acquisition rise as a results.
May 2009 – You Can Get Coupons Via Text Message
Local ABC affiliate talks to Money Mailer franchisee Susan McMullen about using mobile coupons to help business owners reach consumers.
April 2009 – Money Mailer: Right Time, Right Offer – Right Now
Franchise Times Interviews Money Mailer’s president/CEO Godfred Otuteye.
March 2009 – When Times Are Hard, Mail Works (PDF)
In this uncertain economy, advertisers continue to put their stamp of approval on mail marketing.
Feb. 2009 – Big City Burrito sees traffic from mobile coupons
What happened is word of mouth at its best and mobile at its most enticing.
Jan. 2009 – Restaurants cozy up to coupon-clippers
Restaurant operators offer coupons to bring back consumers who have been cooking at home.
Jan. 2009 – Marketers take coupons to the next level
Many brands and retailers are turning to digital coupons to sweeten consumer offers.
Dec. 2008 – Direct mail success in a tough economy
Companies who continue a dialogue with their customers using direct mail usually come out the better for it.