Generate quality leads, get the phone to ring and sell more using direct mail letters!

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Letters are a powerful and effective option when doing direct mail. Letters allow for more room and space to sell than a postcard and offer a more professional tone to the message.

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Here are 10 simple tips to getting the most from your direct mail letter campaign.

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1. Use solid headlines

2. Get to the point.

3. Use conversation language

4. Sell benefits, not features

5. Include a call to action!

6. Include testimonials

7. Personalize it

8. Use color

9. Target your list

10. Repetition, Repetition, Repetition…No one-off mailings.

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P.S. Don’t forget the P.S. it’s the most read part of every letter!

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Greatly increase your response rate with these tips I mentioned and to make follow-up calls to the contacts you sent your letters to, especially if you are marketing to businesses. Properly used, direct mail can be one of the most effective and cost-efficient marketing strategies you’ll ever find for your business. So what are you waiting for?

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